What is digital marketing

Digital marketing refers to any marketing efforts that use digital channels to reach potential customers. This can include channels such as search engines, social media, email, and mobile apps. Digital marketing allows businesses to reach a wider audience, track their marketing efforts, and optimize their strategies over time.

Digital marketing is essential for modern businesses for several reasons. Firstly, it allows businesses to reach a wider audience than traditional marketing channels. Secondly, it is often more cost-effective than traditional marketing channels such as print or TV ads. Finally, digital marketing allows businesses to track their marketing efforts more accurately and optimize their strategies over time based on data.